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Transform data.
Transform
shopper experiences.

Conversion-ready digital content
for CPG brands.

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50

%

Future Ready

AI commerce compliant

AI commerce compliant

50

%

Worry

Mitigate reputational risk

Mitigate reputational risk

Structured data is the new packaging. Sales performance on the digital shelf depends on your product data quality.

Brand owners that trust K10X:

Brand owners that trust K10X:

Transform Data.

001

Create your digital twin.

Transform Data.

001

Create your digital twin.

Transform Data.

001

Create your digital twin.

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Protect the truth

Cross-reference to ensure data attributes continuously align 100% with the source of truth.

Cross-reference to ensure data attributes continuously align 100% with the source of truth.

blue and white metal pipe

The data pipeline chain

Audit and monitor at every step – manufacturer to syndication platform, retailer, third-party app, corporate site or agentic feed.

Audit and monitor at every step – manufacturer to syndication platform, retailer, third-party app, corporate site or agentic feed.

silver and black round device

Granular auditing

Audit by GTIN or individual consumer pack variants.

Audit by GTIN or individual consumer pack variants.

brown cardboard box on white table

Off-pack Enrichment

Add attributes beyond the physical label, and deep certifications to drive conversion.

Add attributes beyond the physical label, and deep certifications to drive conversion.

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Agentic readiness

Clean, structured data to meet technical specs for Universal Commerce Protocol (UCP) and OpenAI/LLM product feeds. Optimize discoverability.

Clean, structured data to meet technical specs for Universal Commerce Protocol (UCP) and OpenAI/LLM product feeds. Optimize discoverability.

Transform Shopper Experiences.

002

Unlock dynamic consumer engagement.

Transform Shopper Experiences.

002

Unlock dynamic consumer engagement.

Transform Shopper Experiences.

002

Unlock dynamic consumer engagement.

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Digital Gateway

GS1 2D barcodes/Universal QR codes are the digital gateway. Translate rich data into engaging consumer experiences.

GS1 2D barcodes/Universal QR codes are the digital gateway. Translate rich data into engaging consumer experiences.

grayscale photo of metal fence

Regulatory Guardrails

Instantly comply with mandated ingredient disclosures as regulatory disclosure requirements evolve across territories (e.g. Louisiana 463).

Instantly comply with mandated ingredient disclosures as regulatory disclosure requirements evolve across territories (e.g. Louisiana 463).

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Hyper-personalization and accessibility

Drive usage and loyalty. Meet WCAG AAA standards to empower visually impaired shoppers.

Drive usage and loyalty. Meet WCAG AAA standards to empower visually impaired shoppers.

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Agentic readiness

Continuous monitoring to ensure data stays compliant with evolving Google and Open AI specs. Persistent data checks protect priority agentic recommendation.

Continuous monitoring to ensure data stays compliant with evolving Google and Open AI specs. Persistent data checks protect priority agentic recommendation.

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Real-time insights

Yield rich, actionable shopper insights to understand behaviour in the moment.

Yield rich, actionable shopper insights to understand behaviour in the moment.

How?

003

Optimized processes. Simplified workflows. Created by packaged goods experts.

How?

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Optimized processes. Simplified workflows. Created by packaged goods experts.

How?

003

Optimized processes. Simplified workflows. Created by packaged goods experts.

01

Connect

Integrate fragmented data from all brand sources.

a white antenna with many small balls

ingest

02

black and silver coffee maker

audit

03

a stack of white cards sitting on top of each other

enrich

04

three white mail envelops

publish

01

Connect

Integrate fragmented data from all brand sources.

a white antenna with many small balls

ingest

02

Diagnose & Assess

audit

03

Augment

enrich

04

Broadcast

publish

01

Connect

Integrate fragmented data from all brand sources.

a white antenna with many small balls

ingest

02

Diagnose & Assess

black and silver coffee maker

audit

03

Augment

a stack of white cards sitting on top of each other

enrich

04

Broadcast

three white mail envelops

publish

K10X

Healthy Data. Healthy Brand.

Today, leading retailers are driving the digital shopping agenda. E-commerce, AI shopping agents and connected packaging put technology at the centre of grocery purchase decisions.

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Meet the Team

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Get to know the team behind the work. Makers, thinkers, and problem-solvers.

Meet the Team

003

Get to know the team behind the work. Makers, thinkers, and problem-solvers.

Meet the Team

003

Get to know the team behind the work. Makers, thinkers, and problem-solvers.

Leadership Team
Female team member
Male team member

Karim Dinani

Head of Data Engineering

As Head of Data Engineering, I create the systems that make K10X's promise real transforming raw, complex product data into trusted, AI-ready intelligence. I've spent 20 years delivering across the full stack of enterprise data: implementations, migrations, integrations, and the unglamorous but critical work of making data actually reliable. I'm driven by one conviction - that the smartest AI in the world is only as good as the data underneath it, and that's exactly where I focus.

Ellen Bird

Food Regulatory & Compliance Consultant

I ensure the product data we manage meets the standards that matter: safety, labelling, and regulatory compliance across every market we serve. I’ve spent over 20 years on the factory floor and in senior roles working with some of the world’s most recognised food brands, from Nestle and PepsiCo to Marks & Spencer, and I know what it takes to get product data right when the stakes are high. At K10X, that experience translates directly, because in a platform built on trusted data, compliance isn’t a checkbox. It’s the foundation.

Male team member
Male team member

Aysu Shahin

Sales & Operations Associate

As Sales & Operations Associate, I focus on commercial side of K10X managing the B2B pipeline. With a clinical dietitian and PhD background allows me to understand the importance and value behind the data we're enriching, which means I can speak to clients with a level of credibility most commercial teams can't match. At K10X, where trust in product data is everything, that matters.

Aziz Shariff

CEO and Founder

I founded K10X because I've lived the problem. Fourteen years building iconic brands at Mars taught me how much rides on getting product data right I first founded myWellabee, an AI platform helping families navigate food allergies and dietary needs, and saw the same crisis from the consumer side: people who couldn't trust the information on the products they were buying. That experience made the mission personal. At K10X, I'm dedicated to building the infrastructure that makes product data trustworthy, transparent, and AI-ready - because for some families, it's not just about commerce. It matters.

Female team member
Female team member

Alfonso Bravi

CTO

As CTO, I lead the technology strategy that turns K10X's vision into reality and the incredibly smart team of engineers behind it. I'm passionate about building platforms that scale and architecture that holds up when the data volumes get serious and the client demands get complex. At K10X, that means being as comfortable in the detail as I am in the boardroom - because the platform we're building doesn't leave room for shortcuts.

Karim Waljee

COO and AI Lead

In my role at K10X, I drive K10X's operations and ensure our AI strategy delivers real impact for the brands we serve. I'm dedicated to building an organisation that runs with precision where every process, every decision, and every client outcome reflects the standard we've set. Across two decades in technology and consulting, I've learned that transformative results come from operational clarity as much as technical ambition.

Got Questions?

How do I protect my source data?

How does the audit affect my content?

How do I ensure reliable data handling?

Does K10X scale beyond a boutique solution for emerging brands?

What service levels are associated with this automated platform?

How do I know that my data will integrate with partner systems?

How safe is my product data with K10X?

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More questions?

Every team has different needs. Let us show you how K10X can work for your specific requirements.

Let's talk

Let's talk

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