Develop the
Digital Twin

Your brand on shelf must have an online twin to operate in the digital world.

An accurate match is imperative to earn the trust of industry partners, regulators and consumers.

The digital twin creates a single source of truth to reduce reputational risk, strengthen trust, unlock growth and build loyalty.

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Digital quality ecosystem video

2025 YTD.
Audit results on two data attributes for 85 brands (ANZ & USA).
Source: K10X Audit

Audits reveal that dataset mismatch is an industry-wide problem across multiple brand attributes.

Do your datasets match on all attributes, including allergens, ingredients, pack-size, GTIN, ‘may contain’, expiry and product description?

Amplify the brand experience

The advent of 2D barcodes creates the opportunity to unlock unprecedented digital engagement with consumers. The GS1 2D barcode is a digital gateway to new brand experiences.

Scan the 2D barcode with the camera on your device and the brand can:

Ingredients

Nutrition

Serving suggestions

Recipe recommendations

Safety/Technical Information

Product datasheets

Terms & Conditions

Corporate/ESG

Recipes

Usage (e.g. petfood portion sizing)

Garment washing

Hardware installation/assembly

Technology set-up

Recycling

Immersive brand content

Gamification

Promotional discounts

Loyalty rewards

Link to brand app

Link to brand social pages

Audio content for visually impaired access

Warranty registration

Booking routine service

Customer survey feedback

Community engagement

Chatrooms

Chatbot

Connected packaging video

Deliver hyper-personalisation at scale

  • Personalised recommendation engine – meet individual needs for each shopper – promote products from your portfolio that match shopper preferences
  • Dietary needs and ingredient-specific search capabilities for your entire brand portfolio
  • WCAG AAA Accessibility enables vision-impaired shoppers to engage with your brand
  • No-code delivery of custom brand content by geolocation, by pack variant, etc.
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Unlock superior intelligence

Yield real-time shopper insights and understand what consumers really want now.

  • Precision food intelligence – AI that understands every choice
  • Real time, real life, real precise
  • Easy to use self-serve analytic dashboards
  • Custom shopper insight studies from our Insights team

Contact us today to request a demo.

Explore how K10X solutions can transform your business.

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